Put Yourself Out There, and Always be Ready

What is the proper way to market your business? I hear that several times a week, though my work as a Business Coach, Consultant and Instructor. We all want more customers! By now you know I am about keeping it simple. There is no magic bullet, contrary to what some marketing sales people will tell you. Personal contact is the number one way people get to know you and then they are more willing to do business with you. The problem is that if no business comes from that initial meeting than we do not understand why. I recently was reminded about the difference in the average sales person, and the best sales person. The average sales person makes one or maybe two contacts with a potential customer. The top ten percent of the best sales people make at least five contacts up to twelve! Years ago I was the owner of a small but slowly growing janitorial firm. Once I figured out our system of contacts, and frequency and systemized it, we grew from a hundred thousand per year in sales to over one million in ten years!

Let's say you meet someone at networking event and chat (1). You get his/her business card and follow up with a note saying how nice it was to meet them (2). Maybe you follow that up with a phone call and ask to get together to learn more about their business (3). After that email them an article they may appreciate (4). See them at the networking event again, light chat (5). Include them in your social networking system, Face book, LinkedIn, Twitter, etc. (6). If you do this you have just added more four touches than your competitors will do! Overtime this winning formula will pay off big time. You are not average! Think Big!

Here are some examples of people I have met over the last few weeks who are working this system to success. Little did they know they would be a part of this experiment!

Bob Cegon, State Farm Insurance (S. Commercial) Kelsey Fuentes, Pre-Paid Legal, Suzie Bjork, Life Coach, Rosemary Morrison, IRIS International, Danielle Hamilton, Wealth Builders University, Jennifer Hoffman, Inspired Home Office, and Toni Dassance CTFA, ToDo Money Management. Each of these folks have called me, sent a note, or made an effort to come up to me when they see me and thank me for that initial meeting. You can bet when I have a need for any one of their services, they will be on my short list to call.

This is a learned skill, and must be systematic, and become automatic. If you would like more information on how to implement this in a winning six step system, customized to your business give me a call for a Complimentary Coaching Consultation. A few things you will learn.

1) How to use time to focus on what makes you money.

2) How to plan your days to have IMPACT!

3) How to get your business to serve you, instead of you serving your business।

The first three who sign up (sorry, current clients excluded) will get a bonus. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. This is a no nonsense book for growing your business now, from me to you.

Always Keep Moving Toward Your Dreams,